About us

Blu Sima is an organic, sustainable brand Made in Italy.

Blu Sima was created in February 2012 in the beautiful surroundings of Ubud in Bali, Indonesia, by Simona Nucera, Italian fashion designer, while she was been living in contact with nature, practicing yoga and experiencing organic fabrics.

Simona, describes the project as the meeting of her long experience as a fashion designer and her daily practice of yoga and meditation. Passionate about travel and culture from the cradle, Simona who is part of the fourth generation of an Italian family of tailors, has lived and traveled in Europe, Asia, Africa, North America for work and study. She is been interested in spirituality since very young growing in her grandmother house. Her first introductions to the yoga and eastern practices started in 1998 while studying design in Milan but her practice deepened in 2006 thanks to Yoga Niketan Milan and Manuela Toso, student of Swami Yogeshwaranand Paramhansa, founder of the Yoga Niketan Ashram in Rishikesh, India.

In 2008, Simona left her job as a fashion designer in Milan, and began her first extended travel journey spending a lot of time in India, crossing the subcontinent on motorbike from South to North.

While living in India, Simona studied mostly in Varanasi deepened her knowledge of Hatha Yoga through her teacher RavindaJi. She has also taken Indian classical music and sanskrit chanting.

In 2010, Simona attended her first Vipassana meditation retreat and in 2011 personally met and followed the teachings of H.H the Karmapa in Sanrath and H.H Dalai Lama in Daramsala. She also spent time participating in the life of the Missions of the Sisters of Charity of Mother Teresa in Kolkotta.

Since leaving Asia in 2012, Simona has lived in London and Los Angeles, studying under the Ashtanga Yoga Mysore teachers Hamish Henry and Noah Williams, both of whom have received an Advanced Teaching Certification from Sri K. Pattabhi Jois, one of the greastest Yogis of the 20th century.

In 2016, she began studying at the KPJAYI under the guidance of ParamaGuru Sharath Jois, in Mysore, India.

“I have decided after years in fashion and many years of traveling for work and study, to create a line of organic clothing for yoga inspired by the constant demand of my friends. It started simply. After getting feedback from so many people asking me to create a brand with organic fabrics and sustainable ethics, it became my mission. My training began as a fashion designer in Milan and London where I studied at the prestigious IED and Central Saint Martins schools and I then worked for different brands. I travel constantly for study and work purpose so it feels natural to promote and encourage the growth of sustainability, ethical and organic fashion. Working for years in contact with tailors, small producers of fabrics during my stays abroad, I was strongly affected after hearing the news of the death of many textile workers from the collapse of the factory in Bangladesh, where many people have lost their lives to produce low-cost clothes. I decided I wanted to create quality products that went beyond that of the clothes.”

Blu Sima’s mission is to support the culture of wellness and health, promoting meditation and physical activity, and supporting those who do not have a chance to access medical care. Being an ethical and sustainable brand means for us to be part of a global network of artists, designers, stylists and bloggers united in belief that fashion should not cause pollution to the earth or suffering for humans. We want the clothes we create to reflect this message in all of us. We want our products to be a message of change for the land and for the society in which we live. We believe that many brands and suppliers must contribute to this mission of not polluting the world with dangerous chemicals that make us sick. We hope that many adopt an active role in reducing poverty overall, and in the creation of sustainable livelihoods. We realize that this will not happen in one night, but we believe in the power of the cumulative action of every single human being.

We want to reward honest and progressive vendors who believe in the same values and act accordingly, and want to encourage all vendors to do the same. That’s why we support small tailors and family farms. “Small things with great love” is our motto, and we’d like it to spread all over the world.

Namaste,

Blu Sima